China (Shenzhen) International Cultural Industries Fair (ICIF) starts on May 14, 2010, intending to establish an exchange platform for Chinese cultural products and projects, enhance the development of China cultural industries, and promote Chinese cultural products to the world. As one of the leading printing companies in China, C&C took the opportunity to demonstrate the company’s recent development and green production experience through an elaborate exhibition.
 
Jiang Jianguo, Deputy Director of the General Administration of Press and Publication of the People’s Republic of China (GAPP), Zhang Yijun, Director of the Technology and Digital Publication Department of GAPP, and Zhu Zhongna, Director of the Administration of Press and Publication (Copyright Bureau) of Guangdong Province visited C&C’s booth and show great interest in Popup China, the company’s recent product.

In this pop-up book, the epic grandeur of the Great Wall, the awe-inspiring Terracotta Army, Armillary Sphere of ancient China, the historical legacy of the Dunhuang Caves, the majestic Forbidden City and the Bird Nest stadium that epitomizes the rise of China in the 21st century are all presented in 3D, allowing the readers to see the new dimension and life to China’s world-renowned cultural treasures.

Jiang Jianguo, Deputy Director of the GAPP and Zhang Yijun, Director of the Technology and Digital Publication Department of GAPP visits the booth of C&C.

Jiang Jianguo, Deputy Director of the (GAPP) reads Popup China.